A content creator is someone who is responsible for the contribution of information to any media and most especially to digital media. They usually target a specific end-user/audience in specific contexts. A content creator can contribute any of the following: blog, news, image, video, audio, email, social updates and other related content.
Before you can create compelling, high-converting, come-back-for-more content, you’ll need to understand all there is to know about the role of a content creator.
The truth is that content creation is not everyone’s cup of tea — it’s not just about throwing together a pretty quote on a background in Canva and then posting it on Instagram.
In fact, content creation, as an activity, an art form and a professional pursuit, is a niche that requires a mixture of right-brained and left-brained activities — in other words, you’ll need to be organized and creative, analytical and associative, disciplined and diverse.
Once you know what makes a successful content creator, you’ll be able to follow the trail down to the principles of successful content creation and the kinds of content you can use to your advantage.